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K.I.S.S.

Sunday, 3:09pm Reno, NV “The shortest distance between two points is a straight line, unless you’ve got a black hole handy.” Howdy. Nice, short post here today. In keeping with the theme “KISS.”...

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Publishers Freak-Out As Freaks Move In

Thursday, 12:40pm Reno, NV “I write because I cannot NOT write.” (Charlotte Bronte) Howdy… I want to cover three important things today. Important Thing #1: Very exciting news this morning: My first...

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Your Own Private Crystal Ball

Monday, 6:16pm Reno, NV “We’ll meet again, don’t know where, don’t know when...” (Omnipresent WWII song by Vera Lynn) Howdy… A big part of the mojo I bring to the consulting table is simply that I...

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Risky Bidniz

Monday, 2:26pm Visalia, CA “He wants to dream like a young man, with the wisdom of an old man. He wants his home and security. He wants to live like a sailor at sea.” (Bob Seger, “Beautiful Loser”)...

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Department Of First-World Problems

Thursday, 10:37pm San Francisco, CA “If you want it, here it is, come and get it…” (Badfinger) Howdy… Quick post today — I’m hosting my awesome Platinum Mastermind early tomorrow, and have a little...

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That’s Not Funny, Part One

Wednesday, 8:59 pm Reno, NV “What’s so funny about peace, love and understanding?” (Nick Lowe) Howdy… One of the first things you hear, when you’re learning about fundamental copywriting and ad...

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Your Hot New Skill At Writing Killer Ads Starts Here… Right Now…

Tuesday, 2:08 a.m. Reno, NV “Is there gas in the car? Yeah, there’s gas in the car…” (Steely Dan, “Kid Charlemagne”) Howdy… Those of you in the loop know we’re re-launching the coaching program of the...

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The Big Damn Potpourri O’ Good Stuff

Sign Up For A Decade of Carlton Want All John's Kick-Ass Copywriting Secrets? Tuesday, 2:42pm Reno, NV “What you want, baby, I got it…” (Respect, Otis Redding) Howdy… I’m not bragging here (okay,...

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Special Gift For New Blog Fans!

Friday, 2:09pm Cleveland, OH “Momma’s all right, Daddy’s all right, they just seem a little weird...” (Cheap Trick, Surrender) Howdy… I sure hope you were in Cleveland last night, and caught the “Old...

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Does Anyone Really Know You?

Wednesday, 11:22am Rome, Italy (yeah, I’m on vacation) “Wither goest thou, America, in thy shiny car at night?” (Jack Kerouac) Howdy… I’ve been asking people, lately, what I consider a great question:...

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